years across brand, marketing, creative and experience strategy
Brand Strategy + Creative Leadership + Integrated Marketing15+ years
Ivy K
Davidson
I turn complex ideas into clear brands, campaigns and experiences.
Brand strategist, creative director and marketing leader connecting the big idea to the system that makes it real.
Scale + context
Boutique attention.
Significant scale.
I lead marketing and brand work within a boutique real estate organization operating at significant scale.
digital, print and physical touchpoints across the latest company rebrand
marketing-qualified leads generated in 2026 through a property-content journey
agents, partnerships and teams supported
Selected case studies
The problem behind
the pretty things.
Strategy, systems and creative decisions, shown in context.
01
Reclaiming, then evolving, the Pardee brand
Two brand transformations. One evolving company identity.
Brand strategy · Creative direction · Identity evolution · Digital experience
View case study
02
From content click to qualified conversation
Optimization strategy for a better consumer and sales team experience
Journey strategy · UX · Automation · Segmentation · Sales enablement
View case study
03
Five years of evolving a website into a marketing platform
From a 2021 rebrand and relaunch to years of iteration, new requirements and a full 2026 redesign.
Brand direction · Experience strategy · Information architecture · Content structure
View case study
04
Turning marketing ideas into repeatable systems
Creative frameworks that can scale, adapt and keep working.
Campaign strategy · System design · Creative direction · Production
View case studyHow I work
Strategy is only useful if someone can actually do something with it.
I often occupy several positions in the same workflow: strategist, creative director, maker, reviewer and cross-functional connector.
- 01
Find the actual problem
- 02
Understand the audience + context
- 03
Create the strategy and point of view
- 04
Turn it into a system people can execute
- 05
Review, learn and evolve
“Ivy thrives in creativity, brand development, and taking a broader strategy and articulating it in a way that can be understood and executed.”
Founder & CEO Annual performance assessment
Experience
From making the work to shaping what the work needs to do.
Brand Marketing Director
Pardee Properties
Brand strategy · Creative direction · Integrated marketing · Customer journey
Brand Experience Design Manager
Pardee Properties
Brand experience · Digital systems · Content · Creative operations
Lead Designer, Marketing
Halton Pardee + Partners
Hands-on creative · Campaigns · Brand expression
Senior Creative Designer, Marketing
Realty ONE Group
Marketing design · Creative execution
Graphics & Marketing Manager
Porcelanosa
Graphic design · Marketing management
About
I’ve spent most of my career in the space between the idea and the finished thing.
I like figuring out what we’re actually trying to solve, shaping the strategy and creative direction, and then building enough structure around it that a team can make it real.
My background started deeply in design, which means I still care about the details. Increasingly, my work is about the decisions behind them: the audience, the story, the experience, the system and what happens next.
Based in Arizona. Remote-friendly.Let’s talk
Have a complicated
marketing problem?
Those tend to be my favorite.